Association of christmas values with that of western and christian Essay

Association of christmas values with that of western and christian people - Essay Example The essay that is structured is based on a case study with regards to the eve of Christmas and values associated with it.he prospect of advanced marketing in spreading of Christmas value outside western culture will be depicted in this essay. Over the years, celebration of Christmas Eve has evolved from one culture to the other. However, tradition has remained one common aspect in the Christmas celebration in every culture. The values of Christmas in western culture and among the Christians are enormous and are spreading all over the world. The essence of value spreading is primarily the beliefs but another essence is also present that has helped in this process. Shopping, over the years, has become an integral part of Christmas celebration. Along with people’s shopping, outlook of marketing for producers during the eve has also grown over the years. The essay will also deal with entrepreneurial endeavour of an entrepreneur who wants to create a Christmas market in Chinese tra dition where people are not much familiar with this trend (All about Popular Issues, 2011). Association of Christmas Values with that of Western and Christian People Christmas is taken to be at the peak of consumerism in the culture of western countries. The celebration of this occasion has evolved throughout the years and has become an occasion that encourages people to provide gifts to their loved and dear ones. The initiators in this occasion are specially children who requests gifts and their parents provide them gifts in the guise of Santa Claus. Involvement of family members is the most important feature in the Christmas occasion. In marketing sense, parents, by involving themselves in providing gifts actually involves themselves in giving brands. People hunts for gifts for their family members and their friends much earlier than the festive actually begins. In the present era, people eagerly look for innovative gift ideas that can best create happiness among their loved ones. Apart from general gifts such as chocolates, clothes, candles, showpieces and books, people also buy music pieces, electronic gadgets, custom jewellery and several other such things to gift their near ones. However, in the western culture, whether the Christmas gift is materially precious or not does not matter (Shuvalina, 2010). The feelings of the person providing the gift are perceived much more valuable than its price. Christmas has evolved as an occasion where sharing of feelings among family members takes place through the sharing of gifts. In the western culture, Christmas is said to be conventionally associated with the western culture and Christians but is also enjoyed by the non-Christians as well. Religious values and special prayers lighten up individual’s minds that reinforce their relationship with God. Apart from instigating spiritual beliefs, Christmas also perpetuates a bond among individuals and thus brings them closer. In the western culture especially, Ch ristmas is perceived as an ideal occasion that extends involvement of family relations and enlarges intangible aspects of theory of gift giving (Clarke, 2006). Shopping is a Key Part of Christmas Shopping has evolved as an essential part of Christmas as people nowadays, are more inclined towards buying gifts for their beloved ones. Instincts of the people to shop more have made the occasion a â€Å"grand celebration of consumption†. With the arrival of Christmas, season brings holiday mood for consumers and creates an increase in the pattern of consumption among the people. People exchanges gifts and enjoy through partying, thus increasing the consumption level.