Target Brand And Position Target Corporation - 827 Words

Overview The Target Corporation staff will develop and implement a comprehensive public relations plan and timeline that fits the budget, targets the desired markets and promotes the company. The objectives of our promotional efforts will be to increase awareness of the Target brand and position Target Corporation as a positive, vital force in the community. As well as to increase positive recognition, enthusiasm and support for Target Corporation as a leader in the delivery of quality goods. This strong, working public relations plan will include identifying and targeting existing markets, identifying reasonable timelines to achieve the desired goals, and developing appropriate tools to effectively communicate the desired message or messages to Target Corporation’s target markets. Target Market The primary target customer is the active female homemaker who is busy with home, school and community activities. She is interested in the health and welfare of her children and family. She volunteers for school and community activities and maintains a busy social schedule. She is an excellent cook and entertains often in her home. Goal Heighten public awareness for Target Corporation as a valuable resource for the Argentinian community. Strategy: Utilize proven communications tools to effectively reach the target audiences. Tactics: Open House Enhance visibility and image through annual public open house. Establish committee. Write and supervise production of appropriateShow MoreRelatedOutsourcing : A Company Can Save The Cost1514 Words   |  7 Pagesstrategy. Website Strategy: The internet and mobile technology have changed the way we live and it is an important channel for a customer to interact in the retail industry. It is necessary for companies to have a web presence to help build a market position to complement its strategic options. Companies use web presence as a distribution channel, use as a marketing channel to reach customers, make product information available electronically, and sell products and services to the customer using anRead More Acquiring Target Corporation Essay1285 Words   |  6 PagesACQUIRING TARGET CORPORATION INTRODUCTION The current economic recession has taken a toll on corporations. Those who survive stay within their financial means, are innovative in retaining and attracting customers, and use technology to distinguish themselves from their competitors. Target Corporation is a company that possesses all of these characteristics. While some companies have cut payroll or ceased to exist, Target Corporation has survived in the economic recession and is positionedRead MoreTarget Corporation ( Nyse Tgt )1670 Words   |  7 PagesTARGET Target Corporation (NYSE TGT) is a upscale discount store that offers high quality, fashionable products at attractive prices in the store with clean, spacious and guest friendly environment. Target has 1,801 stores throughout United States, 133 stores in Canada with 37 distribution centers in the United States and 3 distribution centers in Canada. Target is a huge corporation with 366,000 team members worldwide. Target Corporation is the fourth largest retailer in the United States, operatingRead MoreThe Company History Of Target : Target s Internal Strengths And Weaknesses, And External Opportunities1477 Words   |  6 PagesExecutive Summary This paper discusses the company history of Target, evaluates Target’s internal strengths and weaknesses, and discusses external opportunities and threats. Additionally, the authors examine how the company functions to provide product to customers, and also elaborates on how the company interacts with their customers. Lastly, the authors evaluate the needs that Target serves its customers and assesses the criticality of the products provided. Company History In 1902 George D. DaytonRead MoreTarget Corporation635 Words   |  3 PagesMacro Environment: Target Corporation Economic: Target’s position in the Discount Department Store Industry has been to offer inexpensive and fashionable clothing, home furnishings and decorations. Their motto has been Expect More Pay Less. They have been very successful with this strategy until the downturn of the economy when sales began to seriously decline. Target’s latest strategy has been to open SuperTargets and remodeled many of their existing stores that have a larger focus on foodRead MoreMarketing Strategy Of Target Corporation1395 Words   |  6 PagesPartner #5 Target Corporation is a large retail Corporation in the world with its headquarters in Minneapolis. The precursor of the Target Corporation is a famous retail corporation of the United States: Dayton-Hudson Corporation - established in 1918. First, Target is only a small portion of Dayton-Hudson Corporation. But by 2000, due to a number of changes, the Corporation was renamed the Target Corporation. It is the owners of subsidiaries like Target Financial Services, Target Sourcing ServicesRead MoreHistory of The Target Corporation1304 Words   |  6 PagesThe Target Corporation formerly known as â€Å"The Dayton Dry Goods Company† is a major retailing company that was founded in 1902 in Minneapolis, Minnesota by George Draper Dayton. It is ranked the second largest discount retailer in the United States and ranked thirty- sixth on the Fortune 500 as of 2013. The Target Corporation has been serving this nation with the best price possible goods since their expansion from â€Å" Dayton† and is continuously winning the hearts of consumers with their dedicationRead MoreTarget Corporation : Strategic And External Environment1236 Words   |  5 PagesTarget Corporation Headquartered in Minneapolis Minnesota, Target Corporation is one of the largest chains of retail stores in United States and Canada (Stone, 1995). Founded in 1902, the chain now has more than 360,000 employees worldwide. The company operates nearly 1925 stores out of which 1795 stores are in the US and 130 stores are in Canada (NASDAQ, 2014). The business prides itself in a diverse portfolio of merchandise that their outlets houses, ranging from dry groceries to electronics,Read MoreTarget Corporation : Management Strategy1045 Words   |  5 PagesTarget Corporation - Management Strategy The Target Corporations is a retail business that sells wide-ranging merchandise and food through stores and online. There are four different types of Target storefronts –SuperTarget, CityTarget, TargetExpress, and Targets. The general Target stores offer general merchandise and a modified food selection. While the SuperTarget stores sell a wider selection of food. The CityTarget and TargetExpress stores are apart of the corporation’s urban format storesRead MoreSementation and Target Market Paper1201 Words   |  5 PagesSegmentation and Target Market Paper Walmart Corporation Upon opening a business, a company must decide where to place the business and how to market the company. This is not an easy task if several businesses of the same industry are located in the same neighborhood. Before the company can open, a new business must choose what market they want to reach and the best way to reach them. The company must also determine the psychographic and behavioral characteristics of each market the company is