Importance of Communication in Business Organizational Objectives

Question: Discuss about theImportance of Communication in Business for Organizational Objectives. Answer: Introduction: Communication is considered as the exchange of the information, thoughts and emotions in between two individuals or groups. In other words, it can be said that communication often plays a fundamental role in balancing the individual and organizational objectives. Communication is considered as the glue, which is responsible for holding the elements of organization together (Agrawal, 2012). An effective communication flow enables employees in the company to perform and maintain the personal and professional relationships and the quality in such relationships. Communication in organization plays a major keystone for every organization in order to up-bring the environment and culture of organization. It is not practically possible for having human relations without any effective communication (Boyaci, Aksu, Tarcan, Atilgan, 2000). Keeping the importance communication holds in the organization, this topic was considered a good one for conducting research(Morreale, Osborn, Pearson, 2000 ). Research Questions and Problem statement Employees in company, work together, live in society and plays together. In the competitive working environment, every individual needs to achieve some goals and objectives which are difficult to be obtained in case if an individual lacks in communication. Communication is the catalyst which ties the elements of the organization in one thread(Odine, 2015). The better the employees are at communication, the more effective the performance of organization gets. According to (Mallett-Hamer, 2005), communication is the essential tool and technique for motivating the employees that can affect the employees morale in organization. The focus of the research study is to understand the communication standard in Accor group of hotels. For this purpose, we have chosen the Pullman at Sydney Olympic Park (Accor Hotels, 2016). In this respect, we will be explaining the communication types, tools, sources, interactions in between the employees in varied levels of hotel. The focus of the study will be kept on the fact that whether employees in the organization are aware of the importance that a communication factor holds for effective business management Research Question Employee job satisfaction is affected by communication level in the organization Whether there is any communication gap faced by the employees of Accor hotel The relevant literature review in this research study will explain the types of communication, tools of communication and information in respect of the issues faced by the organization because of lack of communication(Schmitz, 2012). The starting point will be to analyze the literature review for illustrating the importance of the communication factor in the employees life. The independent variable will be organizational communication and the dependent variable will be employee job satisfaction The variable will be measured by using effective statistical measures and based on the literature review. The problem of ineffective communication and lack of awareness in respect of the communication factor is very popular now days and many of the organizations are facing varied issues related with this factor(Boggess, 1997). Hypothesis Hypothesis 1: Employee satisfaction is positively associated with the communication in company Research Methodology My strategy is to identify the real situation of communication levels at Accor hotel in the Australia. According to the regional tourism directory, out of many hotels of Accor group, Pullman at Sydney Olympic Park was selected for this research study. However, we are planning to identify the communication levels in Accor hotel and so the research was based on qualitative design format. The research design is descriptive in nature and it helps in obtaining the qualitative outcomes for the data collected which will ultimately help in analyzing the communication level at Accor hotel. The research was concentrated on the employees of Pullman at Sydney Olympic Park and therefore, it is difficult to say that if other hotels of such standards are following the similar levels of communication or not? The major limitation was that the research study cannot be generalized on every hotel of such standard, but it plays an important role in making employees of the company understand the significance of the business communication. Research Process The data for the research analysis will be collected through both primary and secondary data collection methods. In terms of secondary data, previous research articles will be analyzed for better understanding of communication concepts in business. Questionnaire will be framed for collecting primary data. 15 questions will be framed for data collection. A sample of 30 employees from varied departments of Pullman at Sydney Olympic Park will be collected for better results. Respondents will be selected on random basis and they will be informed in advance about the survey analysis. Questionnaire will be sent through electronic mail for saving time and cost. Along with the questionnaire, a detailed document describing about the importance of the research topic will be attached for better understanding of the questionnaire. Data Collection and Analysis Methods The methodology proposed for conducting this research is quantitative. In addition, theoretical approach will also be utilized in this study. The information on the communication level will be collected through questionnaire which will be further analyzed with the help of excel sheet and pie charts. For better presentation of the response of the respondents, T- test and pie charts will be used. Findings of the research will be based on the analysis of the data collected from primary and secondary sources. The methodology chosen has been centralized in order to determine the unrevealed areas. This has been done for making the research study free of errors. Expected Research Outcomes It is expected that the outcomes of the research study are going to be supportive in generalizing that the elements of communication are important and essential for effective business management. Lack of communication and internal communication gaps are not positively related with the performance of the employees of the company. However, the communication flow in effective manner is the main reason behind the high amount of satisfaction in employees life. Statistical evidences will be utilized for analyzing the data outcomes of the research study, which will be collected, with the help of secondary sources and primary sources both. As the research proposition is qualitative in nature therefore, it is expected that the research findings will be justifiable. This research study will be appropriate in fulfilling all the necessary aspects, which are related with the topics of research study. References Accor Hotels. (2016). Pullman at Sydney Olympic . Retrieved from Accor: https://accorhotels.com.au/accommodation/sydney-olympic-park-nsw/pullman-sydney-olympic-park Agrawal, M. A. (2012). Lack of communication a stumbling block to the development of an organization. International Journal of Social Science Interdisciplinary Research, 1(10), 121-130. Boggess, K. S. (1997). EEthical Issues in Business Communication: A Comparative Study of the Perceptions of Japanese and US Students. Blacksburg. Boyaci, C., Aksu, A. A., Tarcan, E., Atilgan, E. (2000). The importance of communication within organizations: A Research on Two 5 Star Hotels in Antalya Region. Akdeniz University. Mallett-Hamer, B. (2005). Communication within the Workplace. University of Wisconsin-Stout. Morreale, S. P., Osborn, M. M., Pearson, J. C. (2000). Why Communication is Important: A Rationale for the Centrality of the Study of Communication. Journal of the Association for Communication Administration, 1-25. Odine, M. (2015). Communication Problems in Management. Journal of Emerging Issues in Economics, Finance and Banking, 4(2), 1615-1630. Schmitz, A. (2012). Communication for Business Success. Customary Creative Commons Attribution.